Personalized fundraising recommendations
The challenge
We wanted to increase both fundraiser creation and donations during Giving Season by helping people discover causes they were most likely to support.
User journeys
Quick Promotion examples
Encouraging fundraiser creation and donation
Creation Quick Promotion
Leading up to Giving Tuesday, we sent a Quick Promotion to high-intent fundraiser organizers encouraging them to create a fundraiser.
They were shown a personalized list of organizations they may want to fundraise for and could start raising money in a of couple clicks.
Donation Quick Promotion
On Giving Tuesday itself we sent a Quick Promotion to high-intent fundraiser supporters encouraging them to donate.
They were shown a personalized list of fundraisers including ones from friends and nonprofits or causes they care about.